June 2017
You batter believe it! Staggering statistic from Central Foods on American pancake sales
Sales of American pancakes supplied by frozen food distributor Central Foods have shot up in recent times thanks to the popularity and versatility of the product.
Ahead of American Independence Day on 4th July, the company has revealed that more than five million individual pancakes were sold in 2016, which, if laid end to end, would reach 6,500 times the height of the Statue of Liberty.
Over the past five years, sales of the pancakes have grown an amazing 74.3%.
Central Foods managing director Gordon Lauder said: “American pancakes are a really popular product in the UK. They are versatile, can be used for sweet or savoury items, and are perfect for meal occasions throughout the day. It takes just minutes to defrost and serve them.
“We knew the Crepe Cuisine pancakes were going down well with foodservice operators but we were staggered when we realised just how many we’d sold during 2016.
“The trend for American pancakes shows no sign of waning and we’re expecting customers to continue tucking into them for the foreseeable future.”
Pancakes are a great fit for several of the 2017 food trends.
“They tap into the comfort food trend - known as the taste of yesterday trend, providing memories of childhood, and in these uncertain political times, it’s a trend that’s going down well in foodservice,” added Gordon.
“Another of the trends for 2017 is an upsurge in the use of sweet versions of savoury products and savoury versions of sweet products, so it’s something that imaginative operators can consider with pancakes, which provide a great base for different toppings.”
Offering a one-stop shop to the foodservice sector, Central Foods sources products from around the world and the UK, supplying more than 400 different lines, ranging from meat, bakery items and canapés through to buffet products, desserts and puddings.
As one of the UK’s leading frozen food distributors, the Northamptonshire-based firm supplies more than 220 independent wholesalers, as well as larger national and regional wholesalers. It also supplies to foodservice caterers across the entire foodservice industry, including pubs, hotels, restaurants, staff canteens, schools, hospitals, coffee shops, football grounds and universities.
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