Tasty new premium breads launched by Central Foods

Frozen food distributor Central Foods has unveiled a mouth-watering and eye-catching range of new breads for foodservice operators.

Both the KaterBake flavoured wraps and the KaterBake Premium Fine Dining Roll Selection provide operators with something special, as the appetite for innovative and artisanal breads continues to rise.

Suitable for a wide range of different meal occasions throughout the day, the KaterBake Pumpkin Wrap and the KaterBake Beetroot Wrap each contains one of the recommended five-a-day fruit and vegetable intake. Both are suitable for vegetarians and vegans, are dairy free and high in fibre, and are guaranteed to liven up a sandwich or snack display and add excitement to dining menus.

The 12-inch diameter colourful wraps are ideal for tapping into a number of current eating trends such as street food, healthier options and the next generation of breads. Plus, they provide a stunning carrier for tasty fillings.

Meanwhile the KaterBake Premium Fine Dining Roll Selection is the perfect way to bring a traditional bread basket up to date. Featuring a mix of premium sourdough bread rolls in multigrain square, fennel and caraway seed, white torpedo, and beetroot flavours, each roll has an artisan appearance, with the range of different shapes and colours providing a visually appealing variety.

The new KaterBake selection is also perfect for a number of current trends such as the next generation luxury breads, the premiumisation of commodity products and the striking colours and savoury ‘earth’ flavours that consumers love today.

“The genuine sourdough rolls are made from the bakery’s original 20-year-old ‘mother dough’, which captures yeast naturally present in the air, not just added to the dough like some other bakeries,” said Central Foods MD Gordon Lauder. “The ‘mother dough’ is replenished with flour and water every day, meaning that each and every roll contains a part of the original 20-year-old dough mix. It is this original ‘mother dough’ that defines the deliciousness of bread and creates a taste and texture that just cannot be replicated any other way, ensuring our rolls are not only artisan but also premium.”

High in fibre, dairy free and suitable for vegetarians and vegans, each roll is approximately 45g in size.

“Our new KaterBake ranges are perfect for many of the latest eating trends and are both stunning in looks and taste,” added Gordon. “Frozen breads are ideal for caterers, as they really deliver on the flavour and presentation front when as fresh as possible, so it makes sense for caterers to have breads to hand in frozen format. It means they have a constant supply of ‘fresh’ stock to ensure they give their customers great-tasting and attractive food.

“Frozen food is also very useful as a back-up, in case demand outstrips supply. And of course, being able to defrost and serve just what is required, for items like bread, is key to reducing waste. This helps cut unnecessary costs and avoid unnecessary wastage – something that we should all be striving to do, whatever the type of the catering operation.”

The new bread ranges complement the wide selection of sweet and savoury bakery products offered by Central Foods, which include naans, tortillas, flatbreads, pitta breads, chapattis, sub rolls, crumpets, doughnuts, American pancakes, crepes, scones and other items.

Central Foods, which is based at Collingtree near Northampton, supplies more than 220 independent wholesalers, as well as larger national and regional wholesalers. It also supplies to foodservice caterers across the entire foodservice industry, including pubs, hotels, restaurants, staff canteens, schools, hospitals, coffee shops, football grounds and universities.

Offering a one-stop shop to the foodservice sector, Central Foods sources products from around the world and the UK, supplying more than 400 different lines, ranging from meat, bakery items and canapés through to buffet products, desserts and puddings.

The company has steadily grown since it was founded 21 years ago, and recently was named for the first time in a report by Grant Thornton as being in the top 100 companies in Northamptonshire. The company was also a finalist in the Family Business United Family Business of the Year Awards 2017 for the Midlands.