Who we supply
Caterers and Wholesalers
Providing menu solutions
In addition to our standard range of over 400 product lines, we can also provide bespoke product development and menu solutions to meet your needs (subject to volume requirements). Please discuss your requirements with your Central Foods contact or email us now.
Making your life easier
All our products are consolidated within our central storage and distribution facility in Boroughbridge, North Yorkshire. With ONE sales contact, ONE order point, ONE delivery and ONE invoice, across a range of products from different factories, we are focused on making your life easier.
Some of our wholesale customers include...
Manufacturers and Suppliers
We operate through four core activities:
- the traditional agency/broker concept, where we represent brands to buyers nationwide
- trading, whereby we source products to meet a specific caterer/wholesaler requirement
- consolidation ie. we relieve the producer of all the non-manufacturing elements, such as distribution, stock control, credit control, invoicing etc, allowing them to focus purely on manufacturing
- own brand – these can be made available to those manufacturers currently without a presence in the foodservice sector, thus giving them an entry into the marketplace.
A nationwide team
Our Business Development Managers represent you to ALL the key industry buyers (both wholesale and end-user). By “sharing” our sales force in this way, you can not only lower your own overheads but also be reassured you are gaining maximum penetration to the largest possible number of foodservice buyers in the UK.
One-stop-shop
This facility is much appreciated by the industry buyers. It gives them one point of contact for products from a number of factories, is a more efficient use of their time, offers less paperwork and only one ‘phone call each time they wish to make contact.
Your guarantee
- instant access to a national sales team
- maximum market penetration at reduced costs
- proven track record in sales development
- extensive foodservice industry expertise to support your business in other areas as well as sales
We are more than just your hired salesforce!
Don’t just take our word for it…
“We began working with Central Foods in 2015 and during this time, not only have they given us increased access to foodservice buyers and sales volumes that have grown exponentially, but we are now having to open a second production site to cope with the increased demand. The 12 monthly rolling forecast CF provides is a tremendous help in planning production and packaging requirements, also helping us in our wider business when setting staffing levels and shift patterns etc. Our NPD is presented to customers by all six members of the CF sales team, resulting in greater take up and swifter launch timetables. Having access to this larger sales team means we can also react more quickly to tenders and sales enquiries are also followed up more promptly. The CF technical team work closely with our own technical dept to ensure best practises across the board. For a manufacturer, Central Foods really does make your life easier and I wouldn’t hesitate to recommend them."
DANESH BUTT, Managing Director, Baked Earth Bakery Ltd
“Working with Central Foods has been a game changer for us and the Frank Dale brand. Working with a scaled consolidator has removed all the barriers for customers to list and stock our range – faster service, low MOQ’s and selling individual packs rather than full cases of product. Customers can now purchase Frank Dale, alongside other brands, which is far simpler, reduces costs and widens choices. This has enabled us to focus on the manufacture and development of the Frank Dale brand, whilst Central Foods increases Frank Dale’s appeal through a wider base of Foodservice customers.”
ED MILES, Managing Director, Finedale Foods Ltd
How do we deliver the goods?
In collaboration with one of the largest UK temperature controlled food distribution businesses, Reed Boardall, we distribute throughout the UK. We can either arrange collection of goods ex-works from the factory or manufacturers can make just one delivery direct to our central coldstore.